I’m not just a marketer — I’m a small business owner who’s personally used these same strategies to attract real customers and dominate a local market. I grew my own swimming lesson program into the #1 provider in the region, outperforming a nationally recognized company and a long-time local competitor that’s served Elizabeth City for nearly 50 years. By applying these proven tools and campaigns, my program taught more students in summer 2025 — not because we had a bigger name, but because we had smarter marketing. Now I use the same system to help other local businesses win in their communities. Alongside running my swimming lesson business, I also serve as Director of Marketing for the American Swimming Pool & Spa Association (ASPSA), helping position it as a top pool-operator education provider in North Carolina and nationwide. Everything I teach is based on results not theory.
